Friday, October 5, 2007

CH 1: Colombus, Call Centers, and Desperate Housewives

Wow! I thought this book was going to be long and boring. Clocking in at 476 pages it's still long, but it NO WHERE near boring. Very interesting and dare I say, exciting. While the author Thomas L. Friedman touched on various subjects in "The World Is Flat" first chapter, here are some of my favorite ones:

Christopher Colombus Intro - The book opens with a passage from one of the great explorer's journals. Having this open the book was genius and explains why the book was called "The World Is Flat". I have to agree that the world is becoming more and more flat everyday with the continuing growth of globalization in more and more countries. I'm very excited to be apart in living in the Globalization 3.0 age.

411 on Call Centers - Getting the inside scoop on call centers in India was by far the most interesting part of this Chapter. Lots of funny things. First, I did NOT know that the employees made up their names to sound more American like Susan or Bob. However, I should have figured that out by now. Also, I did not know they had to take accent-reducing classes to help them sound American. After Friedman read the passage in front of the class, they gave him a standing ovation. LOL! Also, the part where the confused employee talking to the customer about the burning computer monitor was hilarious. I did not know most American companies all had stations in the same call center building. It makes sense, as this would FURTHER reduce costs.

Jet Blue's Desperate Housewives - I've never heard of JetBlue until today. Kinda like I never heard of Second Life or Skype until a couple of weeks ago. But it was interesting they hired mostly housewives to serve as their customer service operators. I think it was a good idea as it tied the COMPANY CULTURE and REDUCING COSTS/IMPROVING EFFICIENCY into one. The president of the company believes that moms should stay at home with kids, but also have a way to earn wages. Allowing them to answer airline passengers phone calls from their home was a simple and efficient decision.

So far the book is good and I do agree with the author's opinion in the end on how the world is only going to get flatter and flatter as time goes by. Top-down hiearchies are going to dissapear to make room for more horizontal and collaborative teams.

5 comments:

aleX said...

No comments? What chapter is everybody on?

Erica Coleman said...

You said you were excited to be a part of Globalization 3.0. I find it terrifying. Not only do I have to compete with the 60 MBA's in our class and the other MBA's in ths country. I have to compete with the thousand of students in India and elsewhere. Not only that, they are willing to do eveything I can do at a fraction of the costs. Ask yourself what we are learning here at FSU that they aren't learning in their schools. Ask yourself what you can do that they can't at a portion of the costs. Still exicited? I'm not

Amanda said...

I absolutely agree with Erica. What advantage to we have that the people in India aren't willing to learn? I have very little confidence that the U.S. actually has a competitive advantage in the non-services industry. America's standard of living is so high that we could not make what the people in India make without extreme deflation and a colapse of the economy, but isn't that going to happen once the whole world is one level playing field?

Nick said...

I'm going to have to disagree with you on this chapter, it's not to exciting. Personally I think its a load of crap, globalization has been going on for years now and Friedman is just waking up. Friedman is just talking about a vacation he took to Bangalore and China. Anyways on the subject, I am glad to be part of Globalization 3.0. This era gives us more opportunity then ever. Erica and Amanda, you guys have a chance to work with other MBA's or people from India to better yourself's. Not to mention the cool things like kids being tutored from India, or making trade agreements with Oman on flat-screens. I think it's a time of enhancement and opportunity.

Liz said...

Alex, I also thought that the India example was the most interesting part of the chapter. I think it was a good way to transition into a long book. It definately captured my attention. I loved how he did not just pull out things from the air with his ideas. He actually gave true examples of where he has experienced various parts of the world. I feel with all of the knowedge he passed on, that I became more intellegent about other people in the world.